According to a survey on sustainable consumption in Indonesia conducted by Rakuten Insight in December 2023, 79 percent of respondents stated that they were willing to pay more for sustainable and environmentally-friendly products. The same survey also revealed that making such products more affordable would encourage them to adopt more sustainable consumption practices.
Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023
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Rakuten Insight. (January 31, 2024). Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
Rakuten Insight. "Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023." Chart. January 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
Rakuten Insight. (2024). Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
Rakuten Insight. "Willingness to Pay More for Sustainable Goods and Environmentally-friendly Products in Indonesia as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
Rakuten Insight, Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023 Statista, https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/ (last visited December 21, 2024)
Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
